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Audit · brightloop.studio
Your website intelligence report
Goal: Leads. Tested like a customer, turned into a plan you can ship.
Based on 3 measurements actually captured. This is a health index, not a conversion guarantee.
23 points on the table
Tackle the issues flagged below to push this from 77 toward ~100/100 — starting with the quickest wins first.
The bottom line
This site works, but it's quietly leaking value. The single biggest business issue is
Experience replay
Through a visitor's eyes
We walked your site like a first-time visitor chasing your goal. Here's what they hit.
Goal not reached
0 steps · 0 friction point(s)
No live journey was completed for this scan.
Where it broke down
- 1
Your quote form asks for too much, too late
Cut to name, email, message (max 5 fields); add inline validation.
- 2
Your main button doesn't ask for the lead
Replace hero CTA with a high-contrast 'Get a free quote' button linking to /contact.
Whole-site scan
Crawls every reachable page, click-tests every CTA, and scores site-wide coverage.
Not run yet — scanning will discover up to 14 pages, analyze each one's structure and speed, and click-test its calls to action (read-only, anti-safety: never submits forms).
Visual evidence
What we saw
Annotated captures of the key moments — the kind of proof that makes a fix obvious.
Fix these first
· top 3 by business impactWhat is working
- No live measurements were captured, so nothing could be verified as working.
Priority matrix
Issues plotted by impact vs effort. Goal weights bubble size.
Don’t worry about these yet
Low goal-relevance findings, safe to defer.
Nothing to defer — every issue ties to your goal.
All priority issues (8)
Your quote form asks for too much, too late
11 fields including 'annual revenue'; validation appears only after submit.
Your main button doesn't ask for the lead
The above-the-fold CTA is 'Learn more' (an anchor), not a lead action.
Your main hero image appears slowly on mobile
Largest Contentful Paint is 4.1s on mobile (target < 2.5s).
Your homepage loads JavaScript it doesn't need right away
About 1.24 MiB of JavaScript is downloaded but not used on first paint.
New visitors see no reason to trust you yet
No testimonials, reviews, certifications, or clear contact reassurance on the homepage.
Your value proposition is vague
Headline 'We build websites' doesn't differentiate or state the outcome.
Your server is a bit slow to start responding
Time to first byte is 0.92s on mobile — above the 0.8s good threshold.
Meta description could be stronger for search clicks
Title is set, but meta description is generic/default.
Scores are a health index derived from evidence, not a statistical prediction of conversion. Impact directions are estimates. We never promise guaranteed uplift.